There are plenty of traditional marketing techniques that can help increase your sales and make your business more public. The traditional marketing ideas that have survived this long have done so because they are successful, so you can use them with confidence.

1. Contests. These are always a popular method of traditional marketing. You can really make a contest work for you, especially if you are giving away some great prizes. The media is usually more than happy to broadcast contests for free.
2. Affiliates. Getting other people to sell for you in return for a small percentage can really help boost publicity. After all, what is better, having one person talking about the business or ten?
3. Sponsoring. This is a traditional marketing technique that is very popular because it works. Sponsor a Little League team or a high school soccer team to get more publicity. This will have your business logo plastered everywhere. Or you can sponsor events, with your logo on the tents and chairs.

Traditional marketing is a great way to go these days. Even small businesses can manage to get some traditional style publicity and make more sales off it. Look around at other small businesses and how they are doing marketing in your area to get some ideas, then make them all your own by tailoring them to your business.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: advertising, small business, traditional marketing

This entry was posted on Friday, April 4th, 2008 at 6:00 pm and is filed under Traditional Marketing for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.