What Is Social Bookmarking Really About?
Social bookmarking is all the craze. Everyone’s doing it. But why?
Is it links? Is it traffic? Is it keeping up with the Jones’s?
Well, it can’t be links because not all social bookmarking sites give link love. Many do, but not all of them do. In fact, some of the best ones for links are the smaller ones. The biggers, except for a tiny few, don’t give link juice.
But the what the big social media sites do provide that none of the smaller ones provide is traffic. You may not get any link love from StumbleUpon, but you’ll likely get a lot more traffic that you will from that small site you can’t remember the name of. So which is the more valuable? Traffic or links? Well, which one has the money?
Both traffic and links are valuable. If you get enough inbound links with the right anchor text then you’ll rise in the search engines. The higher you go in the search rankings for the right key terms the more traffic you’ll get. So there is a pay off. The source of traffic, however, is just as important as the number of new visitors. So keep that in mind.
For instance, would you rather get 1,000 new visitors from a Google search query or from StumbleUpon? I’ll take the organic traffic any day. Though social bookmarking does have its benefits - traffic and links.
What I’m saying is this: Take some time out to bookmark your blog posts and web site pages. Don’t give up on organic SEO, but add the social mixing to your repertoire of marketing skills too.
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks
Tags: links, seo, social bookmarking, traffic
September 25th, 2008 at 4:15 am
Good points.I think social bookmarking has been a bit overrated.You will get a lot of traffic from it, but does the traffic convert into sales? Social bookmarking can be explained as the practice of saving bookmarks to a website and tagging with keywords. Bookmarking is simply saving a specific website address in your browser that you wish to visit later.
September 27th, 2008 at 5:41 am
Social bookmarking is not just about saving sites to view later. It’s social bookmarking, meaning the intent is to share the sites you bookmark with others. That’s the real purpose of social bookmarking and why it has turned into a great marketing tool. It does lead to sales if you do it right and you have the right content.