How Videos Can Influence Online Reputation Management
Kudos to Search Marketing Standard for a great article on using video to influence online reputation management. Grant Crowell goes into great detail about how video has been used online to influence search rankings in politics and celebrity publicity. This information can be used by anyone, and particularly small businesses, to manage reputations online.
Of course, online video can be a two-edge sword. That video of you dancing drunkenly in the parking lot of the church at your sister’s wedding could appear in the search results as well, so you do have to be careful. But by uploading videos of your business meetings, customer interaction moments, and other events you’d like to highlight, could be good for your business and help you to manage your online reputation.
Let’s say a potential customer wants to research your CEOs name to learn more about what you are up to in order to make a decision about doing business with your company. The customer Google’s your CEOs name and in the top 10 results are your company’s website, your CEOs personal blog, the company blog, a third-party review at a local search directory, and three videos uploaded by your marketing department. Video No. 1 could be of your CEO receiving an important industry award and his acceptance speech. Video No. 2 could be your CEO speaking to your company employees at the annual picnic. Video No. 3 could be your CEO leading a group of customers on a company plant tour.
These are all opportunities for you to present yourself in a positive light and provide positive public relations for your company. And the best part is video marketing online is a lot less expensive than TV advertising.
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Tags: local marketing, Online Reputation Management, small business, Video Marketing