Which Is Better: Traditional Or Internet Marketing?
Marketing has been around a long time. Without it, most businesses would never have survived. Though I’ve met some business owners in some towns who say they’ve never advertised. I guess their service is so good their customers just talk about them. That’s the best kind of advertising there is - and you don’t have to pay for it.
But most of it, even if our service is darn good, still have to pay for some form of marketing.
Traditional marketing works. So why abandon it, right? Internet marketing works. So we should use it, right? Well, it depends on who you talk to.
The key to any kind of marketing, of course, is effectiveness. The bottom line: Will it increase your ROI? Traditional modes of marketing like the yellow pages are being replaced rather quickly by online versions of the same product, except that the online version is much more flexible and versatile and has the power to increase ROIs tremendously more by reaching a broader base of people interested in your core product or service. Other modes of Internet marketing are doing the same thing. But this is no reason to assume that small business owners should abandon traditional marketing streams.
Sure, you can give up on some of those methods. If you find that your reach is declining through certain traditional marketing methods that you used to see gains on then that could be a sign that it’s time to try something different. But there are still traditional marketing practices that work. That’s why I recommend something I call integrated marketing.
Integrated marketing is taking the best of traditional marketing and coupling it with the best strategies from Internet marketing to tailor a marketing strategy that works for your business. We will examine your business model to see what you have done in the past and to evaluate your current marketing blueprint. If something is working for you then we won’t change it. But if it isn’t then we can find something to replace it, something that will increase your ROI.
Today is the day to look at changes to your marketing plan, changes that could propel you into the 21st century and reach more customers with fewer dollars. Find out how now.
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Tags: Integrated Marketing, Internet marketing, ROI, traditional marketing