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When You Shouldn’t Do Business Online

David Meerman Scott at Web Ink Now wrote a good post on why online business is important. He says:

If you’re selling camels at the Riyadh camel market, then keep marketing the same old ways.

But if you’re not selling camels in Riyadh, then you need to stop making excuses and implement ways to reach your buyers directly with great online content.

That’s funny, but it’s true. Ironically, David himself missed an opportunity to increase his own brand exposure. I wanted to embed his video here on this blog, but he’s got that feature turned off. He could have included his name and URL in the credits of his blog and allowed others to embed the video on their blogs and websites, giving him greater exposure. Of course, the flip side is by not doing that I have to link to his blog instead. But not everyone will. Some people would prefer to play the video and if they can’t do that then they won’t blog on that topic, or they’ll go find another video to use to make their point.

At any rate, thanks to David for pointing out the importance of doing business online for (almost) everyone.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

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This entry was posted on Sunday, June 29th, 2008 at 7:51 am and is filed under Small Business Internet Marketing, Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “When You Shouldn’t Do Business Online”

  1. David Meerman Scott Says:
    June 29th, 2008 at 8:30 am

    Hi Caroline,

    Thanks for linking to my blog post. Glad you enjoyed my video from the camel market.

    I’m not really sure I agree with you about the imbedding part of your post though. I shot the video in Riyadh with my Flip Video camera and posted it directly to YouTube with no editing at all.

    This was not intended to be a slick video with credits and whatnot — I did the video in one take and wrote the post in less than an hour.

    I used the embedding feature in YouTube to post it to my own blog. This feature is available to anybody (including you). It is not disabled and other bloggers have used it in their posts.

    Here is the direct link to the video URL. (I will be adding this to my post because I realize it may be confusing).
    http://www.youtube.com/watch?v=jgTZPwqsN64

    Take care and thanks again for writing about my stuff,

    David

  2. Caroline Melberg Says:
    June 30th, 2008 at 6:44 am

    Hi David,

    I was speaking of the video that actually appears on your blog. Usually, those videos run then at the end you get a small box with the embed link. Not so in your case. Instead I get the scroll bar at the bottom that show your other videos. I guess that’s a YouTube thing and I incorrectly assumed that you had turned off the embed feature, which YouTube allows. Thanks for clarifying and for sharing the link. :-)

  3. PlugIM.com Says:
    June 30th, 2008 at 3:30 pm

    When You Shouldn’t Do Business Online

    David Meerman Scott at Web Ink Now wrote a good post on why online business is important.

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