Marketing Charts reports that most SMBs will maintain or increase their ad spending this year, and many will increase their online ad spending.

Among the most interesting statistics reported in the new study are:

• 47% of SMBs expect to maintain their spending on ads in the next 12 months while 34% expect to increase it
• 31% will make the decision based on ad performance and ROI
• 40% of SMBs plan to add customer reviews to their own websites
• 30% will add links or place ads on social sites or blogs
• 26% will incorporate video on their websites

These are encouraging statistics. If 81% of small businesses plan to maintain or increase their ad spending then it means the economy is not having as big an impact on business as we are being told. A clear 56% of small businesses will make advertising decisions based what is happening internally within their companies. At least 40% of small businesses will do some kind of Internet marketing this year.

I only see these numbers going up in the near future. If that happens then the necessity of doing business online will only increase, which will lead to more online advertising. The future of business is on the Web.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: advertising, Internet marketing, small businesses

This entry was posted on Tuesday, September 9th, 2008 at 9:31 am and is filed under Integrated Marketing, Small Business Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.