Doing a little online marketing doesn’t mean you have to abandon your traditional marketing efforts. No matter what you do online, you still need to reach at least a segment of your target marketing through off line marketing means. I suspect that you always will.

Newspapers have been around a long time. People didn’t stop doing newspaper advertising when radio came around. They added radio advertising to the mix. The same is true of television. They didn’t stop their newspaper and radio advertising. They simply added TV to the mix. And that’s the way advertising is developed over time. You don’t have to abandon the tried and true methods. Just add the newer ones to your advertising efforts.

But don’t do this overnight. Do it gradually over time. In other words, run a few tests first to see how you do. If it doesn’t succeed then you’ve lost a little, but not much. Also, try tweaking your test and running another. Just because you tried it once and it didn’t work doesn’t mean it won’t work the next time. Try to learn what the successful people are doing in the new advertising medium and emulate them.

Online advertising does work. Like traditional advertising, there are certain principles that work better than others. Learn the successful principles to your advertising efforts - online and off line - and add it to your mix.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Integrated Marketing, online marketing, traditional marketing

This entry was posted on Sunday, May 18th, 2008 at 7:30 am and is filed under Integrated Marketing, Small Business Internet Marketing, Traditional Marketing for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.