The Top 3 Google Link Sinking Strategies
I can’t believe an article in SEO News actually recommends these three strategies:
- Hire a blog reviewer
- Write articles
- Use a link triangle
The only one of these strategies is even valid any more is article writing. Hiring a blog reviewer is only half valid, but only if you do it the right way. HINT: Going through a service like Pay Per Post is not the right way.
Google, just last year, killed the three-way linking strategy at the same time they started penalizing website networks. You can still get away with it for a short time, but you’ll eventually be reported by your competition and the link juice will be retracted. Why bother?
Google has also penalized websites that use services like Pay Per Post. And if you advertise on your blog that you are a Pay Per Post reviewer, you can really expect to be penalized. So what’s the right way? Do it discreetly. A few clues:
- Don’t advertise on your properties that you provide blog reviews
- Operate in full disclosure; let your readers know it’s a paid review and be honest about your opinions
- Don’t sell link juice as a part of your review; use the nofollow tag and make the primary benefit of the review a mention by name on your blog and access to your traffic
Selling review space is OK as long as you do it honestly and ethically. Trying to trick the search engines or selling links isn’t going to help you or the websites you review. If you are thinking of buying a review for links, do not advertise that you’ve done it and only use reviewers who don’t advertise the fact that they do it. Otherwise, you’ll never see the link benefit you are buying or, if you do, it won’t last long.
You’re much better writing articles and marketing them for links. It’s legitimate, recognized, and effective.
Melberg Marketing
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Tags: Article Marketing, blog reviews, link building, link triangles