Choosing a Press Release Headline
The headline on your small business press release is often what determines if it will be read and considered for publication or not. You want a headline that catches people´s attention, but doesn´t sound improbable or spammy.
It might help to keep in mind that the editor who reads your press release has 0 interest in helping you earn money. His main concern is offering interesting stories to his readers, so you have to give him that right off the bat with a killer headline. Here are a few tips:
Keep it short. Headlines that really grab your attention don´t take half an hour to read.
Read the publication. It can help to read the magazine or paper or website you´re submitting to, in order to get a better idea of what they look for in a headline.
Watch your spelling. No editor will be impressed with a press release full of spelling mistakes. The same goes for grammar, watch it.
Make it punchy. Use an action verb instead of a passive one to really make your press release headlines pop.
A great headline will ensure that your press release gets read and gives it a much higher chance of being published, as well. If you need to, get some help, even if just for the press release headline!
Melberg Marketing
Blue Chip Marketing Tips
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Tags: headline, press release