Which Search Engines Are You Targeting?
When you perform SEO for your website, are you targeting a particular search engine or do you just do general SEO and see what happens? Either way is fine, I guess, but it’s nice to know what the search engines look for. It appears to me that if you want to rank highly in Google and stay there then you need a strong back link plan. With MSN Live, you can do much better with lean HTML code and strong meta tags. MSN Live seems to be happier with tables than CSS. Yahoo! is somewhere in between Google and MSN; meta tags are much less important, back links are somewhat important, and CSS seems to be favored. Have you noticed any of this?
Some people are under the impression that you can’t build a solid business around search results at just one search engine, unless it’s Google. I’d like to dispel that myth. I think you can. But you have to have a specific target in mind and you have to go after your target market aggressively. You can’t just sit by and passively wait for them to come to you. Profile your target customer and reach that customer where he or she hangs out. You’ll be a lot more successful that way.
Melberg Marketing
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Tags: search engines, seo, target marketing