Innovative Marketing Strategy Tip: The Online Comic Book
Blame it on Google. They went Chrome.
Yes, Google is introducing its own browser, but that’s not the subject of this blog post. Instead, I’d like to discuss how they are marketing it - through an online comic book. How innovative!
Yes, this is a great concept and it’s the kind of online marketing that companies need to be thinking about doing these days. It’s creative, it’s informative, it creates a buzz. My guess is that Google’s online comic book marketing their new browser, aptly titled “Chrome”, will get a lot of inbound links. Not just because it’s Google, but because it’s good marketing. The comic book is well laid out, well thought out, provides lots of useful information, and breaks down technical jargon into everyday language. If your company isn’t doing this kind of marketing online then you need to study Google’s playbook.
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks
Tags: comic book, creativity, google chrome, innovative marketing, online marketing
September 2nd, 2008 at 10:34 am
Innovative Marketing Strategy Tip: The Online Comic Book
Yes, Google is introducing its own browser, but that’s not the subject of this blog post. Instead, I’d like to discuss how they are marketing it - through an online comic book. How innovative!
September 3rd, 2008 at 8:03 am
I’d agree, that is a really smart idea. I think Google has always done the marketing of their products really well - never the same and never straight forward. They always try and get a young new crowd to support their products - and this might just work again.