It´s important when planning the graphic design for your printed materials to keep them unique so they stand out. Often, people will collect quite a number of brochures, fliers, business cards and other printed material and you really don´t want to blend into the rest. However, there are a few basic graphic design tips to follow in order to make your fliers and brochures easily readable.

Graphic Design for Print

White space. It´s a good idea to let the eye rest between paragraphs, but you should also have some blank space around photos and in the margins. Think of this as a frame for the text.

Stick to standard sizes. While a business card that is larger than normal might catch people´s attention, it will be more difficult for them to store it since a large business card won´t fit into regular card holders. The same goes for anything else, you want it to be easy to file and save for later.

Use captions. Letting people know exactly what they are looking at in photos or images will make your graphic design easier to understand.

Be consistent. Using the same colors and graphic design elements can keep all your print materials cohesive and will help to promote your brand.

Graphic design doesn´t have to be super flashy and the point is not to cram everything about your business into as small a space as possible. Give the relevant points in an easy to look at format and make sure you offer plenty of white space to rest the eyes.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Graphic Design, printed materials

This entry was posted on Monday, March 3rd, 2008 at 4:02 pm and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.