It´s very easy to get caught up in the whole idea of graphic design and spend a fortune on it. While that might help you get the best logo out there and choose the perfect colors, it will also leave you broke if you aren´t careful. Sometimes, the graphic design becomes the focus of a small business, but don´t forget that your image is NOT everything.

Yes, graphic design is good and it helps to have a great logo. But, if you focus only on designing your business cards just so, and forget about the marketing side of things or the customer service part of your business, you won´t be successful . . . even with the most gorgeous logo around.

The point here is to spread yourself out a bit. Running your own business is like juggling, you have to be able to keep all the balls up in the air and that is not always easy! Graphic design is important, but it isn´t all you should pay attention to in your business! Aim to spend some time and money on each area of marketing, including ads, trade shows, a website, etc. Each of these will require your logo, so this is something to have done, but don´t waste too much time designing business cards and banners when you could be out there making sales!

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Graphic Design, logo

This entry was posted on Sunday, February 24th, 2008 at 3:54 pm and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.