The one way you can strengthen you sales copy right now without changing your message is to go back through and change all of your verbs to action verbs. This one technique will strengthen every sales page you write by at least 100%.

Whether you are writing web pages or company brochures, your sale copy is the most important copy that you will write. You can’t afford to take it lightly. It should sell. Verbs are the words that sell your products and services. Instead of filling your sales copy with weak, passive verbs, try changing those verbs to strong action verbs. Here are a few examples of strong action verbs and their weak counterparts:

• to be a runner (weak) ——> Run, Forest, Run!
• his lawn was mowed (weak) ——-> He mowed his lawn
• if you’d like to own this (weak) ——–> Purchase right now

An action verb tells your reader that something is going on. There is movement. There is action. Take a look at those weak verbs again. They are all passive. They all have something happening to something or someone else. The action verbs have an object that performs the action. Forest runs. “He” mowed. (You) purchase - right now!

Make your reader feel the action and you’ll snag her. She’ll rip out her wallet faster than a chef reaches for his meat cleaver. Make it strong. Verbs sell.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Copywriting, sales copy, verbs

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