Copywriting can be hard. There´s a reason some writers specialize in this area, it isn´t an easy thing to do if you have no experience. But, that being said, you can certainly try it and by reading what others have written, you can often pick up some of the basics. There are a few copywriting mistakes that most amateurs make and by eliminating these, your copy will be far better.

1. Too many fonts. When you are doing your copywriting, try to stick with one or two fonts. Using more than this will make your copywriting look rather like a ransom note and very unprofessional.
2. Not writing with a narrow enough focus. Your target audience isn´t the world at large, or at least, it shouldn´t be. Figure out who you are targeting and write for them.
3. Overuse of capitalization. The careful use of capitals is fine in copywriting, but far too often, new copywriters will use All Caps to write their important phrases, which looks very amateurish.

Don´t make these copywriting mistakes and you´ll already be leaps and bounds ahead of many beginners. Apart from that you can learn a lot simply by reading copywriting that others have written.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Copywriting, mistakes

This entry was posted on Thursday, April 24th, 2008 at 2:58 pm and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.