How To Make Yourself Unique
Today’s post is a great example of two things that I talk about often:
- 1. An example of where to find ideas for your blog posts
2. Why it’s crucial that you know what makes your business unique
Where to find blog post ideas
Whenever I talk about blogging, invariably people will ask me, “where do you get the ideas for things to blog about?” One of my favorite ways is by reading articles, newspapers, books - anything basically - that pertain to my blog’s topic and then using content I find within those sources within my blogs. It’s not real often that I read an actual print newspaper (it’s usually online), but I was waiting for an appointment last week and I happened to pick up the Variety section of my local paper. Usually I don’t get blog ideas from the cartoon section of the paper, but today’s post shows that good blog ideas can come from just about anywhere!
Why it’s crucial that you know what makes your business unique
With full credit to Stephan Pastis and his Pearls Before Swine cartoon, I had to share this with you. It makes a great case for understanding what sets your business apart from your competitors - what makes it unique and different. If there are a dozen travel agencies in your town, and you plan to open another one, then you’d better offer something unique and different that those other 12 companies don’t offer - or, offer a similar service in a unique and different way.
Research shows that over 65% of all businesses cannot articulate their unique, competitive point(s) of differentiation. I know from my own experience working with my clients that this is one of the areas they struggle with the most — think of the opportunity you have as a business to set yourself apart from your competitors, just by figuring out how to state what makes you different ! Just by doing that, you will be ahead of 65% of your competitors - especially online where you have just 8 seconds to capture your prospect’s attention when they land on your website and convince them you have what they are looking for.
Melberg Marketing
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Tags: being unique, Branding, small business