If you run a small business, branding is going to be your best friend. It allows you to build a great reputation without spending huge advertising dollars and will stand you in good stead, far longer than a glossy one page in a magazine.

So, what are the characteristics of a successful brand? Let`s take a look:

• Gives back to the client. People remember when you do something extra for them or provide exceptional value.
• Represents a solid fact. Rather than basing your brand on something that changes frequently, base it on something solid, a quality you can uphold long term.
• Is positioned to always be on the customer`s mind. When done right, branding will be positioned so that people think of it when they need your type of product or service.
• Is consistent. Don`t constantly change your angle or your tag line . . . it will confuse people and water the brand down.

Branding your business is the best thing you can do, but you do need to make sure that you take the time to do it right, or you`ll only have a lot of wasted time and money on your hands.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Branding, business

This entry was posted on Sunday, October 5th, 2008 at 9:55 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.