Make Branding a Fun Experience
Taking business too seriously could be your downfall. If you`re a small business owner, branding is a big deal and should be a priority in building your business. However, too many small business owners forget to enjoy themselves and have a little fun with branding.
Branding your business is basically getting your name and concept out there. You want people to remember you and while handing out business cards and placing ads will certain move you toward that goal, sometimes it`s the not-so-serious things that catch people`s attention.
For example, I once knew a man who had a software company. When the company released a new beta version of their software, rather than simply send it out with the standard paperwork, each box had a chocolate ladybug attached to it and a little note that read “This is a beta version, please let us know if you find any bugs.” A very simple concept, but you can bet the recipients of those cute chocolate bugs remembered him!
There are many ways to get your message out there while having fun. Whether you do something big, like offer a free circus or keep it small with something like a mime who hands out pop-out business cards, the idea is to get people to remember you. Make them chuckle or even laugh out loud and you`ll have them hooked on your brand for life.
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