What Is Good Content, Exactly?
You’ve heard all the advice and you’re still stuck with the question, “What does it mean to produce quality content?” It’s a good question.
You might think, by listening to all the SEOs out there, that quality content is content that gets you good rankings. Well, not necessarily. Sure, if you don’t rank well for your key terms then having the best content in the world won’t matter as you likely won’t be getting much traffic. But there is always PPC.
But what about that content? I’m going to try to define what good content is and let’s see if we can nail it down.
Good content is content that appeals to your target customer. In other words, it’s just what they were looking for. For instance, if you are a local shoe store then you’ll want to write content that will invite people into your store to buy shoes. Not fluff. Real, valuable content. That requires understanding the needs of your customers.
You’ll have to ask yourself all the same questions you would ask for any other marketing campaign: What demographic do we serve? How far will people drive? etc. But you’ll also need to ask whether or not you want to sell through your website. If so, then your content needs to sell. If the goal is to motivate your customer to drive to your brick and mortar store then your content needs to be geared that way. But always, always it needs to be about shoes. That’s what you customer is there for, right?
Melberg Marketing
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Tags: content, selling, small business, website development