Is Your Headline A Killer?
Whether you are writing web content, blog content, an article, or off line brochure and marketing copy, one of the most important aspects of your writing is the headline. Your headline should get people’s attention. It should make them want to click the link or read the copy to find out what it’s all about. The best headlines promise a benefit that you will deliver on in the body of your content.
The No. 1 job for every headline is this:
Get the reader to read.
That’s it. Whether the reader must click or take some other action in order to read what you offer or whether they just scan down the page to read, you want them to read your content. Otherwise, why write it?
Headlines can take on different structures. You can ask a question, which you answer in the body of your content, or you can make a bold statement that you follow up on in the body of your content. Promise a benefit then deliver in the body of your content. Some headlines use a catchy phrase followed by a colon followed by another bold statement that adds value to the first catchy phrase. Whatever structure you use for your headline, it must be written with one goal in mind - get the reader to read your content.
Find out more about great copywriting today.
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Tags: Copywriting, headline, reader, take action