How Should Web Designers And SEOs Work Together
As a small business entrepreneur I have had to settle many disputes between specialists who are experts in their area of work knowledge. One area where there seems to be a lot of conflict is in the area of website development.
There are two specialists who tend to give advice in other’s areas and shouldn’t. One gets upset when the other gives bad advice and then all hell breaks loose. This can best be averted by the specialists respecting each other’s strengths and expertise.
Website designers are highly creative people. They love to use their imaginations create pretty designs that make websites attractive. Find a good one and you’ll want to keep her. But many website designers do not understand search engine optimization and will sometimes try to incorporate elements into a website that are going to hurt your company’s chances at achieving high ranks. That’s not to say they are bad designers. They just have a few things to learn outside of their specialty.
Search engine optimization specialists, on the other hand, range from the highly creative to the highly technical. Their job is to give advice on the best ways to achieve high rankings. While some of what these guys can do rely upon a good web design, many times SEOs can make big deals over little items. While they may be technically correct, there are times when you might want to sacrifice the SEO benefits you would gain by their advice in order to create a positive customer experience. This is where you have to use your head. As CEO of your company, it is your job to make those decisions and to settle those disputes. That means doing a little investigation and educating yourself.
Good search engine optimization specialists try to use webmaster guidelines at the search engines to improve your rankings and studies show that websites that do not show up on the first page of the search engine for their key terms are likely to not get much traffic. So it would behoove you to listen to their advice. But if you get all the traffic in the world and it bounces from your website due to poor design then what difference does it make? It is important to set goals for your website development team early on and to get everyone on your team on the same page and working toward that goal. A good way to do that is to have a website development manager who understands the process well enough to settle the disputes.
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Tags: search engine optimization, website design, website development