Do You Have An Online Reputation Plan?
Most companies don’t. That’s according to a new survey.
I predict that online reputation management will be one of the fastest growing online businesses in the next 3-5 years. As more and more companies go online to do business (and who isn’t?) then it will be become more and more necessary to engage in online reputation management. This is especially true if you are an existing company looking at increasing your stature in the marketplace. Internet marketing will be the leverage necessary for many small companies to make their dreams come true.
But it is a double-edge sword. There are dangers in doing business online. People will talk about you. The same platforms that you use to promote your business online will be used against you by your competition, disgruntled former employees, and angry customers. At some point, most companies will face a negative thorn in the side that will seem like it just won’t go away. Like frivolous lawsuits in the past 20 years, an attack on your company’s reputation will be a serious threat.
But that’s no reason to shy away from doing business online. You have to know how you are going to handle it when it happens and to have a plan. I strongly encourage you to develop your online reputation plan today.
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks
July 16th, 2008 at 12:28 am
I agree completely! Everyone should be keeping an eye on their reputation on the web. It can be the difference between a PR nightmare and a simple correction of a misinformed consumer before it snowballs out of control. Thanks for the link to the survey!
July 18th, 2008 at 8:32 am
Thank you for reading, Erica.