Search engines have nearly ruined customer service. It seems that everyone wants to be No. 1, but few people want to act like No. 1. Here’s a good article that represents what I mean.

Ask yourself if doing business with your company is easy from the customer’s point of view. You can have the best search engine optimization in the world and if your customer service is lousy then it won’t matter. You can have the sleekest web design in your industry, but if customers can’t navigate or have trouble finding what they want then it won’t matter. If they have trouble finding your phone number or reaching someone to answer their questions when they call then it doesn’t matter that you have a pretty website ranked No. 1 on Google for the most valuable key term.

The most important thing in business, even a Web business, is customer service. Make the customer happy and you’ll keep them long term. Frustrate them and they’ll find your competition.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: customer service, search engine optimization, web design

This entry was posted on Wednesday, September 3rd, 2008 at 9:37 am and is filed under Blue Chip Marketing Tips, Integrated Marketing, Small Business Motivation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.