The Essence Of Local Business Blogging
(Source) If you’re a small business blogger, it’s not enough to only write about your industry. If you hope to capture local traffic, you have to write about the location, too.
This quote from Matt McGee’s blog on small business marketing gets to the heart of what local business blogging is all about. If you don’t write about your local community then you won’t rank for local terms and phrases. It’s very important that you do. If you really want to write about your local community then it’s imperative that you key in on local phrases and place names. If you are writing a real estate blog and you live in Topeka, Kansas, don’t just write about real estate but write about Topeka, Kansas. That means getting involved in the community. Intimately.
To blog successfully about local places you have to get out and meet people. That means introducing yourself and talking to the people involved and not just relying on the Internet to do your research for you. Meet people, talk about their lives, and truly write a locally-focused blog. Otherwise, you’re just another industry blog trying to fill the void of hyperspace with talk about your industry. The competition is a lot less stiff locally.
Melberg Marketing
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Tags: Blogging, community, local business