Guest Blogging: An Opportunity That Opens Doors

A new trend is emerging in the blogging community and that is guest blogging. It’s really nothing new. But guest blogging allows people within the same niche to network and share ideas on a topic through another person’s property. Anyone can do it, but there are a few guidelines I’d recommend before you start shooting off guest blog posts.

If you have an interest in being a guest blogger for another blog in your niche, you should first subscribe to that blog’s RSS feed and become a regular reader. If you are not a regular reader of a blog within your niche then there is really no reason the blogger should let you have a spot on his blog.

Also, before you submit your name as a guest blogger, try commenting on that blog a few times. Leave some useful comments on post that interest you. Make adding value your No. 1 goal for every comment you leave. Don’t be a spammer.

After you’ve become a regular reader and contributor to a blog, send a short note to the blogger praising them for their blog and offer yourself as a potential guest blogger. Be patient. You may not get an immediate response. Bloggers are busy people and he or she may be thinking over your proposal and planning to get back to you. So if you don’t hear anything after a few weeks, just keep waiting. Don’t pester the blogger and keep sending e-mails asking about your proposal. You’ll just annoy them and they may decide not to use you even if they were considering it before.

Guest blogging can be an opportunity for you to reach a new audience, but the most important thing as a guest blogger is that you improve the blog on which you blog as a guest. If you can’t do that then don’t offer yourself as a guest blogger.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: , ,

Leave a Reply