Most business owners consider article marketing to be for online businesses only, but that`s actually not the case. While you should certainly have a business website even for an offline business, article marketing can be an effective way of boosting recognition of your brand and product online and off.

Online
Article marketing an online business is a great way to get lots of backlinks and to boost your SEO. You can link to specific pages in your bio at the end of the articles and this offers even more benefits.

Offline
While you may not need links to your offline business, you can still offer up location or phone number and email. Let people contact you. You might be surprised at how many actually come in to your offline business because of these articles.

Don`t discount article marketing as being a very valuable promo method, no matter where your business is based.

Caroline Melberg
Melberg Marketing
Blue Chip Marketing Tips
Small Business Mavericks

Tags: Article Marketing, business, offline, online

This entry was posted on Monday, September 29th, 2008 at 10:41 am and is filed under Article Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.